How to choose the right strategy for Google Ads
It helps you deliver your ads to the right people, allows you to manage your costs, measures the success of your campaign, and lets you make the necessary adjustments – these are the substantial advantages of the Google Ads system, an online Aladdin, ready to listen to your orders and to follow your plans. All you have to do is give it the proper commands. Not an easy task, it’s true, in the context of the constant change of Google’s algorithms.
Hence, that’s the reason you need a strategy. We propose a simplified procedure satisfactory for small and medium accounts dedicated to online advertising.
- Define your business objective
- Do you want to grow your business and reduce your advertising costs? Your answer depends on the type of Google campaign you will design.
- If you have ongoing sponsored ads, assess the current state of your campaigns (how much and on what type of campaigns are you spending your advertising budget?).
- Set medium and long-term targets for your key performance indicators (e.g., we want to increase sales volume by 30% in 2022).
After these steps, it’s time to choose the types of Google campaigns you’ll be activating:
- Brand Awareness – promoting brand recognition, campaigns focused on visibility;
- Lead Generation – campaigns focused on sales.
We applied this system to one of our clients and saw visible improvements within just a few weeks of collaboration. View the case study here.
