Don’t be surprised: from our experience, you can get better results for less money, provided that you point in the right direction! That is precisely what we achieved for one of our clients – an IT training course provider.When we took over the account, the company’s budgets were generous, but the results were far below expectations.
What we planned
Our strategy? After establishing the business objective and defining the performance indicators, we turned off the “faucet” of expenses and opted for “drip irrigation”. We redirected the money exactly where it was most required and we monitored and adapted the campaigns to reach our objectives (agreed in advance with our clients).How we applied our strategy
- We redirected a large part of the budgets spent on Brand Awareness to Search&Display campaigns, with the objective of lead generation;
- We restructured application groups, simplifying and giving consistency to the ad account;
- We mastered the keywords in the campaigns;
- We “sanitized” the searches (instructing Google not to display the brand on certain keywords);
- We reexamined the ads;
- We changed the bidding strategy;
- And last but not least, we remodeled the graphic identity, using stunning creatives, made by prestigious designers.
